From Vision to Vial.
Expert Formulation for Beauty, home, and wellness.
Nū LABORATORIES IS THE R&D – OPERATIONS DIVISION OF SOS BEAUTY.
BUILT TO ACCELERATE BRAND GROWTH THROUGH SCIENCE-DRIVEN PRODUCT DEVELOPMENT. WE MERGE FORMULATION EXPERTISE, REGULATORY PRECISION, AND OPERATIONAL AGILITY TO BRING AWARD-WINNING BEAUTY PRODUCTS TO MARKET FASTER.
TRUSTED BY BRANDS ACROSS SKINCARE, HAIRCARE, AND COLOR COSMETICS.
WHY NūLaboratories?
Speed to Market: Fully stabilized, QC-tested formulas ready to scale.
Science with Style: R&D precision aligned with brand aesthetics.
Proven Expertise: 10+ years, 20+ brands, hundreds of SKUs launched, more than 8 million pieces made.
Plug-and-Play R&D: Access our scientists, infrastructure, and CMS without internal overhead.
Global Compliance: Every product is built to regulatory and safety standards.
Our Formulas Win Awards: We’ve created some of the most iconic products on the market
Our Services
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OWNABLE FORMULATION IP
PATENTED TECHNOLOGY
FORMULA REVERSE ENGINEERING
FORMULA PRICING OPTIMIZATION
CUSTOM COLOR DEVELOPMENT
CUSTOM FRAGRANCE DEVELOPMENT
CUSTOM MATERIAL DESIGN
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REGULATORY REVIEW
RAW MATERIAL RESEARCH
PROCESS VALIDATION
DOSIER CREATION
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RFQ GENERATION
FORMULA DOCUMENTATION
PILOT BATCH SUPPORT & TROUBLESHOOTING
OUR EXPERTISE
SKINCARE
1
Cleansers, toners, exfoliators, moisturizers, SPF’s, oils, serums and OTC treatments
HAIR CARE
2
Shampoos, conditioners, masks, treatments, styling, oils, serums, powders, and OTC treatments
BODY CARE
3
Cleansers, exfoliators, scrubs, salts, moisturizers, SPF’s, balms, salves, oils, serums, and OTC treatments
HoME & PET CARE
4
Cleansers, cleaners, detergents, protectants, room sprays, stain removers, fragrance diffusers
COLOR COSMETICS
5
Foundation, tinted moisturizers, primers, concealers, blush, highlighter, contour, luminizers, color correctors, setting sprays, glosses, plumpers, and powders.
Our Formula Development Process